Privacy Policy

This Privacy Policy explains how Rally Lab ("we", "us", "our") collects, uses, and protects your personal information when you visit or make a purchase from this website.

Information we collect

When you browse the store, we collect information about the device and browser you use, your IP address, time zone, and the pages you view, using cookies and similar technologies. When you make a purchase or attempt to make a purchase, we collect your name, billing and shipping address, email address, and phone number.

How we use your information

We use the information we collect to fulfil orders, communicate with you, screen for fraud, and improve our store. With your consent, we may also use this information to provide you with marketing communications.

Sharing your information

We share your information with third parties who help us provide our services, including our ecommerce platform provider (Shopify), payment processors, and our order fulfilment and shipping partners, who receive only the information necessary to perform their services.

Data retention

We retain your order information for our records unless and until you ask us to delete this information.

Your rights

If you are a resident of the UK or EU, you have the right to access the personal information we hold about you, and to ask that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details on our Contact page.

Cookies

We use cookies to keep track of items in your cart, understand and save your preferences for future visits, and compile aggregate data about site traffic and interactions.

Contact us

For questions about our privacy practices, or to make a complaint, please get in touch through the Contact page on this site.

This policy was last updated in 2026.